Panama promoted as tourist destination in Paris
Panama will participate in the international Top Resa fair which will be held in Paris from September 16 to 19.
Thursday, September 11, 2008
In order to create the most impact during the campaign, "for the first time we will place ads on the buses that run throughout Paris, creating add value for the promotion that is already in progress in European magazines and newspapers," Carl-Fredrik Nordström, sub-administrator of the Panama Tourism Authority.
63% of wholesalers who were participants at the tourism fair held in Costa Rica were there for the first time, and 79% received at least 5 contracts during the event.
The Tourism Authority has destined $2.2 million to promote the country in the next edition of FITUR, from January 30 to February 3, in Madrid, Spain.
The country will participate in the ‘World Travel Market’ event, the second largest trade fair in the global tourism industry.
Guatemala is to host the seventh regional CATM tourism show.
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