Panama launches new country brand

"Panama, destination country" is the new slogan for the government initiative

Friday, November 14, 2008

Carmen Gisela Vergara, Panamanian Minister of Trade and Industry, launches the logo and slogan that will identify all products that represent the country next year.

"Panama, destination country" is the phrase that was chosen by the international consultants Global Partners which displays the inter-oceanic canal that crosses the country and the locks in a design that links all the letters in the name of the country.

More on this topic

"esencial COSTA RICA" New Country Image

September 2013

The new brand image for the country will promote tourism, boost exports and attract investment.

From a press release by the Ministry of Foreign Trade (Comex):

esencial COSTA RICA henceforth will be a national brand that Costa Rica will use officially to present its international image to the world.

Panama: "Where the World Meets"

February 2012

Finally, copyright on the phrase registered 15 years ago by tourism businesses in Miami, now belongs to the State of Panama, who will use it as a brand slogan for the country.

Panama has acquired all rights to the phrase "Where the world meets", which will be used to promote a national brand that will identify foreign products and services offered by the nation.

Costa Rica Wants a "Country Brand"

March 2009

The Costa Rican Tourism Institute (ICT) is investing $1 Million to create a "country brand" to be launched in November 2009.

The idea is to create a brand that represents all sectors of the country. For those that already have a brand such as the tourism sector, the banana industry and others, the "country brand" will be a complement.

Honduras launches a tourism slogan

June 2008

Honduras' Tourism Secretariat has announced his country's new slogan, "It's All Here In Honduras", at Roatán, Islas de la Bahía.

During the launch, Under Secretary of Tourism Paula Bonilla explained the process by which the slogan was chosen.
She said it is the result of years of work and studies aimed at choosing a phrase that sums up the national identity.

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