Panama launches new country brand
"Panama, destination country" is the new slogan for the government initiative
Friday, November 14, 2008
Carmen Gisela Vergara, Panamanian Minister of Trade and Industry, launches the logo and slogan that will identify all products that represent the country next year.
The new brand image for the country will promote tourism, boost exports and attract investment.
Finally, copyright on the phrase registered 15 years ago by tourism businesses in Miami, now belongs to the State of Panama, who will use it as a brand slogan for the country.
The Costa Rican Tourism Institute (ICT) is investing $1 Million to create a "country brand" to be launched in November 2009.
Honduras' Tourism Secretariat has announced his country's new slogan, "It's All Here In Honduras", at Roatán, Islas de la Bahía.
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