Panama: $ 2 Million More in AdvertisingThe Tourism Authority transferred $ 2 million to BB & M agency, completing $ 7.5 million for promotion in 2011.Friday, February 18, 2011
"For 2010 and 2011 we had a budget of $ 12 million, from $ 39.5 million that had been established in the initial contract which was won by Publi4 in 2007 and last year the Government transferred it to BB & M," the article in Prensa.com reported. Source: Prensa.com ¿Busca soluciones de inteligencia comercial para su empresa?Need assistance? Contact us
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Contract to Promote Tourism in Panama ApprovedAugust 2016 A $20 million contract has finally been approved for the company VML Inc. to develop a marketing and communication strategy to promote the country internationally.
Copa Airlines as Vector For Promoting PanamaJune 2015 The Tourism Authority of Panama intends to allocate $2.2 million to a campaign to promote the country as a destination for tourism and business, through its national airline. Panama Advertising Contract Cuts Out IntermediariesOctober 2011 The Panamanian Tourism Authority has decided to contract advertising spots directly in order to promote the country internationally. Advertising Expenses for Tourism in PanamaFebruary 2011 Of the nearly $ 40 million budgeted by the Tourism Authority of Panama for advertising for the period 2008-2011 just $ 5.5 million remain in the coffers.
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