Panama: Strong Competition in Cellular Telephone Services
The four mobile phone companies will compete for the market with heavy promotions and aggressive strategies in Panama.
Wednesday, April 1, 2009
Competition between Digicel, Telefónica Movistar, +Mobile Cable & Wireless and Claro in order to attract more customers with prepaid service plans has increased.
Cable & Wireless Panama (CWP), Telefonica Panama, Digicel Panama and Claro are the companies competing for the local market.
Pyramid Research predicts that Digicel will reach 21.3% of the mobile market and Claro 11.7% in 2015.
The entrance into the market by Digicel and Claro in 2009 has caused cellular telephony prices to fall and increased competition in promotions and special offers.
The cost of cell phones in Panama is higher than what others in Central America and the Caribbean countries pay.
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