Panama: Strong Competition in Cellular Telephone Services

The four mobile phone companies will compete for the market with heavy promotions and aggressive strategies in Panama.

Wednesday, April 1, 2009

Competition between Digicel, Telefónica Movistar, +Mobile Cable & Wireless and Claro in order to attract more customers with prepaid service plans has increased.

The Prepaid Marketing Manager for +Mobile Cable & Wireless Panama, told Pa-digital, "The current market is highly competitive within the mobile industry."

Additionally, "Vicky Riaño, deputy director of Public Relations and External Affairs for Telefonica Movistar, said that since the first operations in the country, the industry has been aggressive."

More on this topic

Realities of Mobile Telephony in Panama

March 2012

Cable & Wireless Panama (CWP), Telefonica Panama, Digicel Panama and Claro are the companies competing for the local market.

Panama has 3.3 million inhabitants and 7,281,074 registered mobile phone lines, according to the National Authority of Public Services (ASEP), which is more than two lines per person.

Panama: Digicel and Claro with 30% of Market in 2015

December 2010

Pyramid Research predicts that Digicel will reach 21.3% of the mobile market and Claro 11.7% in 2015.

The research firm expects the market to continue growing hand in hand with increased demand for data services, but it is close to saturation point, with a penetration of 137% in late 2010.

Telecommunications Market in Panama

August 2010

The entrance into the market by Digicel and Claro in 2009 has caused cellular telephony prices to fall and increased competition in promotions and special offers.

Overall, telecommunications sales in Panama are expected to exceed $1 billion in 2010, with most growth in broadband Internet and mobile phone services.

More competition will lower the cost of cell phones in Panama

October 2008

The cost of cell phones in Panama is higher than what others in Central America and the Caribbean countries pay.

Digicel and Claro Panama, which obtained cellular licenses, should enter the Panama market in the next few months to start competing with Cable & Wireless (C&W) and Movistar.

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