Panama Regulates Cellular Messaging

Regulators reminded companies of the late April deadline to comply with new guidelines for text messages.

Monday, February 21, 2011

By publishing Resolution No. 3887-AN Telco October 11, 2010, in the Official Newspaper, ASEP decided to order the concessionary companies that they must inform their customers or users on the right they have to receive or not, without any charges, commercial or promotional messages.

The above resolution states that the development of these technologies has been used to promote mass mailing to customers and users of mobile services, SMS and MMS, of commercial content and/or unsolicited advertising, which could be a breach of their right to privacy.

With this guideline mobile operators will have to send promotional messages between 8:00 am and 8:00 p.m. and only for those customers or users of the network which appear as active in the database. Also, operators cannot send their own messages or third-party messages to users of other mobile operators.

ASEP requires operators to maintain the status of receiving messages from every line active and historical records of requests or customer transactions or users of the network. Thus, historical records stored in the database for a user will be maintained in that database until the cell line is deactivated.

More on this topic

Number Portability Available in Panama

November 2011

Panamanians are now masters of their phone numbers and can choose which company to hire services from.

A press release from the National Authority of Public Services in Panama reads:

Panama became on Tuesday (November 29, 2011) the first country in the region to implement number portability after the National Authority of Public Services (ASEP) formally launched this service, which will enable customers to own the eight digits of their number without having to pay for the service, or make large transactions.

95% Coverage for Digicel Panama

September 2009

After nine months of operations, the telecommunications company achieved 95% national coverage.

Eduardo Ryan, president of Digicel Panama, reported they now have approximately 600.000 users.

"Ryan remarked that the company, based in Bermuda and with operations in 32 countries, has invested $400 million in Panama", reported newspaper Panamá América.

Number Portability Will Promote Competition

October 2013

With its entry into force in late November, both the regulator as well as telephone companies predict fierce competition because of attempts to retain and attract customers.

"This law promotes stronger dynamism in the market and gives the user the power to negotiate what suits them.

Roaming rates Transparency

September 2012

Mobile Operators to Help Consumers Better Understand and Manage Data Usage, Addressing Head-On the Issue of Bill Shock.

The GSM Association announced that more than 40 Latin American mobile network operators (MNOs) have launched a data roaming transparency scheme in the region that will provide consumers with greater visibility of their roaming charges and usage of mobile data services when travelling within the region and abroad. The initiative is supported by operator groups including América Móvil, Antel, Entel Chile, Millicom, Oi, Orange, Telecom Italia and Telefónica, all of whom agreed to undertake a number of measures in the countries in which they operate to help mobile subscribers better understand their data roaming charges and more effectively manage their use of data services when visiting other countries. The MNOs participating in this initiative account for more than half a billion mobile subscribers across the region.

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