Advertising investments total $271 million from January to October 2008, or 18.8% more than for the same period in 2007.
According to pa-digital.com.pa, "the biggest investment was in TV publicity at $169.6 million, showing a 23.8% increase, according to preliminary data from the Office of the Comptroller General of the Republic.
Fueled by political activity, Panamanian media generated $309 million in revenue in 2008.
According to the Comptroller's Office, the breakdown was as follows: television first with 61% ($190.5 million), followed by newspapers with 20% ($63.5 million), radio with 7.3% ($22.7 million), magazines with 5.7% ($17.8 million) and outdoor advertising with 4.8% ($14.9 mill).
In January 2009, nearly $23 million were invested, an increase of more than $3 million compared to January 2008.
Data from the General Accounting Office published in an article in prensa.com indicated that advertising investment reached $22.99 million in January 2009, an increase of 17% against the $19.652 million that was invested during the same period in 2008.
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