Copa Airlines and the Tourism Authority of Panama have joined forces in order to position Panama as a tourist destination in countries like Brazil, Colombia and Mexico.
Capital.com.pa reports that "this partnership will design a campaign entitled “Panamá Es Posible” (Panama is Possible), which will be made available online and in offline media, as well as being put into the hands of wholesalers in the region who will promote the country and its main tourist attractions through promotional packages with added value. "
In order to achieve maximum growth potential and position themselves as a major destination in the region, it is imperative to update the Master Plan for Tourism, developed in 2007.
In the view of tourism enterprises, some of the factors that need to be strengthened are related to the creation of a plan to boost tourism products, work with indigenous regions to boost tourism in these areas, update sector priorities and above all to create the concept of clusters, "... conglomerates which form a more integrated tourist circuit."
Panama Tourism Authority (PTA) is developing two new touristic routes in the Veraguas province.
BB&M Publishing Agency will develop the advertising campaign.
Jaime Cornejo, director of the Tourism Master Plan of the Panamanian Tourism Authority, noted that in the next three months they will invest to improve the spots that will be visited by tourists and to train the inhabitants of these zones.
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