Panama: Investment in Advertising Increases by 17%

In January 2009, nearly $23 million were invested, an increase of more than $3 million compared to January 2008.

Monday, March 23, 2009

Data from the General Accounting Office published in an article in prensa.com indicated that advertising investment reached $22.99 million in January 2009, an increase of 17% against the $19.652 million that was invested during the same period in 2008.

According to the article in prensa.com, "The most notable increase was in newspaper advertising, with a variance of 18.2% and an increase of $785 thousand, followed by television with 14.5% and an increase of $1.738 million."

The president of the Panamanian Association of Advertising Agencies, Monica Urrutia, indicated that a 4% growth is predicted for the industry.

More on this topic

Panama Promoted in Brazil

September 2011

Strong economic growth in recent years and appreciation of its currency against the U.S. dollar has made Brazilians the main tourists in Latin American.

In order to promote tourist destinations in the Brazilian market Panamanians will invest $ 2.5 million in an advertising campaign in the country in the last quarter of the year .

Advertising Increases 18% in Panama

November 2009

For the first 8 months of 2009, advertising investment increased 18.3% when compared to 2008.

According to data from Ibope Time Panama, $248 million were invested in this period, $38 million more than 2008.

Publicist Mario Barletta told Pa-digital.com.pa: "Even though we expected a drop in advertising for 2009, due to the financial crisis, the results have been pretty positive".

Panama: Advertising Investment Up 23%

July 2009

From January to May, $148.1 million were spent in advertising, 23.1% more than the same period of 2008.

The sectors with most growth were Television ads, 26%, and print ads, 18.8%, according to data from the General Comptroller of the Republic.

"Outdoor advertising reported a 37.9% growth, with an expenditure of $8.331.000 in the first five months of the year", published Panamá América in its website.

Advertising Investment Increases by 22% in Panama

May 2009

In the first quarter of the year, $82.7 million were invested in advertising, 22.3% more than for the same period in 2008.

Monica Urrutia, president of the Panamanian Association of Advertising Agencies (APAP), attributed this growth to the effects of the electoral campaign and increased investment from telecommunications companies.

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