Panama: Investment in Advertising Increases by 17%
In January 2009, nearly $23 million were invested, an increase of more than $3 million compared to January 2008.
Monday, March 23, 2009
Data from the General Accounting Office published in an article in prensa.com indicated that advertising investment reached $22.99 million in January 2009, an increase of 17% against the $19.652 million that was invested during the same period in 2008.
In the first quarter of the year, $82.7 million were invested in advertising, 22.3% more than for the same period in 2008.
For the first 8 months of 2009, advertising investment increased 18.3% when compared to 2008.
From January to May, $148.1 million were spent in advertising, 23.1% more than the same period of 2008.
Strong economic growth in recent years and appreciation of its currency against the U.S. dollar has made Brazilians the main tourists in Latin American.
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