Panama Increases Promotion in Europe
The country will increase its promotion efforts in Europe, taking advantage of increased flight frequency from that continent.
Tuesday, November 30, 2010
The Tourism Authority of Panama (ATP) noted that during recent participation in the International Tourism Fair held in London, significant agreements with tourism wholesalers in the UK were reached.
Insights into the country's strategy for promoting itself as a touristic destination and for improving its tourism infrastructure and services.
Out of all Europeans, the Spanish are among the most frequent travelers, and therefore, the authorities are intensifying efforts in the Iberian market.
Between January and July the flow of tourists arriving in the country grew by 11% compared to the same period in 2010.
The Lufthansa City Center group of agencies has chosen the country as the tourist destination of the year.
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