Panama: Increased Advertising
Advertising investment in the first 7 months of 2010 reached $ 247 million, 16% higher than the same period in 2009.
Tuesday, October 5, 2010
Following the dynamic Panamanian economy, continuous arrival of multinationals and major infrastructure projects under construction, advertising is also growing in the country.
In Guatemala, the Focus Media Company installs screens with ads next to elevators, lobbies and parking lots.
With the participation of leading figures in the international advertising industry, the eighth edition of the Festival of Antigua will be held on July 27 and 28.
The group, Emisoras Unidas, announced the launch of the "Proyecto del Futuro II," a strategic alliance of communications media.
In the first quarter of the year, $82.7 million were invested in advertising, 22.3% more than for the same period in 2008.
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