Panama: Increased Advertising

Advertising investment in the first 7 months of 2010 reached $ 247 million, 16% higher than the same period in 2009.

Tuesday, October 5, 2010


Following the dynamic Panamanian economy, continuous arrival of multinationals and major infrastructure projects under construction, advertising is also growing in the country.

Television remains the biggest advertising media; even its 24.5% growth over the last year exceeds that of other media, accounting for $ 169 million the first 7 months.

Confirming global trend, the article by Raul Bernal of, states that "Only investment in newspapers suffered a slight drop of 1.3%, after reaching $ 40.9 million in the first seven months of the year when in 2009 the investment was $ 41.4 million dollars.”

More on this topic

Advertising on Digital Screens Expands

April 2009

In Guatemala, the Focus Media Company installs screens with ads next to elevators, lobbies and parking lots.

People waiting in front of the elevators have nothing else to do except to look at these screens that Focus Media has already installed in more than 500 business buildings and medical clinics.

Antigua Advertising Festival - 8th Edition

July 2012

With the participation of leading figures in the international advertising industry, the eighth edition of the Festival of Antigua will be held on July 27 and 28.

The festival organized by the Guatemalan Union of Advertising Agencies (UGAP), will feature participants from Central America, the Caribbean, Ecuador, Colombia, Mexico and Puerto Rico.

Strategic Alliance of Guatemalan Media

June 2009

The group, Emisoras Unidas, announced the launch of the "Proyecto del Futuro II," a strategic alliance of communications media.

"Proyecto del Futuro II" is a strategic Alliance of 44 radio stations, three regional television channels, 800 outdoor ad spaces and seven websites, also includes the Central American representation of the channels MTV, VH1, and Nickelodeon.

Advertising Investment Increases by 22% in Panama

May 2009

In the first quarter of the year, $82.7 million were invested in advertising, 22.3% more than for the same period in 2008.

Monica Urrutia, president of the Panamanian Association of Advertising Agencies (APAP), attributed this growth to the effects of the electoral campaign and increased investment from telecommunications companies.

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