Panama: Digicel and Claro with 30% of Market in 2015
Pyramid Research predicts that Digicel will reach 21.3% of the mobile market and Claro 11.7% in 2015.
Tuesday, December 14, 2010
The research firm expects the market to continue growing hand in hand with increased demand for data services, but it is close to saturation point, with a penetration of 137% in late 2010.
The four mobile phone companies will compete for the market with heavy promotions and aggressive strategies in Panama.
The entrance into the market by Digicel and Claro in 2009 has caused cellular telephony prices to fall and increased competition in promotions and special offers.
Cable & Wireless Panama (CWP), Telefonica Panama, Digicel Panama and Claro are the companies competing for the local market.
The cost of cell phones in Panama is higher than what others in Central America and the Caribbean countries pay.
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