The largest beverage company in Central America and the Caribbean has changed its logo and is now CBC.
From a statement by Cabcorp:
Cabcorp, a corporation in constant evolution, has built strong relationships with food and beverage companies in the world, such as PepsiCo and Ambev; in addition to having developed Livsmart, a business unit exporting non carbonated drinks to over 20 countries.
Guatemala is the first country in Latin America where PepsiCo is launching its new image, after doing so already in the United States.
CabCorp, Pepsi’s bottler for Central America and the Caribbean, invested nearly $2 million for the launch in Guatemala, which includes investment in the factory, changing the labels, changing the images in the refrigerator equipment, and an aggressive advertising campaign, among other activities.
In order to provide better customer service, Agromercantil Bank now has a new image.
This new image better reflects the development and dynamism of the bank and its portfolio of products and services.
The recent introduction of BAM CEL, is an example of innovating service with which the clients of BAM will be able to carry out a variety of transactions via their cell phones, 24 hours a day and 365 days per year, the manager of BAM, Rafael Viejo, explained during the press conference that was held at the Hacienda Real in the capital.
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