Panama: Cable&Wireless changes image

Cable&Wireless has presented its new image as part of its new marketing policy.

Thursday, February 5, 2009


©image:

LA ESTRELLA.com.pa published on its website that "now the satellite and the print on the logo are more friendly to the eye," said a company spokesperson.

"The previous satellite had 24 lines while the current one has 11. The word "Panama" was also placed at the end of the logo."

More on this topic

Cabcorp Changes its Corporate Image

January 2013

The largest beverage company in Central America and the Caribbean has changed its logo and is now CBC.


From a statement by Cabcorp:

Cabcorp, a corporation in constant evolution, has built strong relationships with food and beverage companies in the world, such as PepsiCo and Ambev; in addition to having developed Livsmart, a business unit exporting non carbonated drinks to over 20 countries.

Pepsi Changes Image

June 2009

Guatemala is the first country in Latin America where PepsiCo is launching its new image, after doing so already in the United States.

CabCorp, Pepsi’s bottler for Central America and the Caribbean, invested nearly $2 million for the launch in Guatemala, which includes investment in the factory, changing the labels, changing the images in the refrigerator equipment, and an aggressive advertising campaign, among other activities.

Guatemala: Agromercantil is now BAM

October 2008

In order to provide better customer service, Agromercantil Bank now has a new image.

This new image better reflects the development and dynamism of the bank and its portfolio of products and services.
The recent introduction of BAM CEL, is an example of innovating service with which the clients of BAM will be able to carry out a variety of transactions via their cell phones, 24 hours a day and 365 days per year, the manager of BAM, Rafael Viejo, explained during the press conference that was held at the Hacienda Real in the capital.

Grupo M Changes Corporate Image

June 2010

As part of its rebranding policies, the home appliances network will now be called Grupo Monge.

It owns 355 stores in Central America under several brands: El Gallo más Gallo, Monge, Play, El Verdugo and Almacenes Prado.

According to a press release, “the corporation has decided to use the last name ‘Monge’, as it bases its strength on being a family business.

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