Panama: Money Allocated for Tourism PromotionAfter three years without any tourism marketing, the authority for the sector has announced that $10 million will be spent on international promotion, aside from the $5 million already being tendered in a domestic campaign.Wednesday, April 6, 2016
The uneven internal and external promotion of tourism in Panama could have seen better days. The general manager of the Tourism Authority of Panama, Gustavo Him, announced in a statement that there will be a budget of $10 million for the international promotion, in addition to the $5 million for domestic tourism promotion. ¿Busca soluciones de inteligencia comercial para su empresa?Panama: Digital Tourism Marketing CampaignJanuary 2017 The first stage begins with promoting of digital media targeting 12 cities in the US, Spain and Canada in the cities of Montreal and Toronto. Contract to Promote Tourism in Panama ApprovedAugust 2016 A $20 million contract has finally been approved for the company VML Inc. to develop a marketing and communication strategy to promote the country internationally.
Panama: The $20 million Promotional ContractMay 2016 Ten advertising agencies have shown interest in obtaining the contract for the international promotion of Panama as a tourist destination. Panama: Emergency Plan for Tourism IndustryJuly 2015 In the remainder of the year the Tourism Authority has announced that it will be spending $8 million in promotional campaigns in Europe, South America and the US, 70% focused on digital media.
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