Panama: Money Allocated for Tourism Promotion

After three years without any tourism marketing, the authority for the sector has announced that $10 million will be spent on international promotion, aside from the $5 million already being tendered in a domestic campaign.

Wednesday, April 6, 2016

The uneven internal and external promotion of tourism in Panama could have seen better days. The general manager of the Tourism Authority of Panama, Gustavo Him, announced in a statement that there will be a budget of $10 million for the international promotion, in addition to the $5 million for domestic tourism promotion.

See also: "Panama: Hotels React to Low Occupancy Rates"

See: "Panama: Four Offers for Tourism Promotion"

From a statement issued by the ATP:

The general manager of the Tourism Authority of Panama, Gustavo Him, highlighted that they are expediting everything to do with international promotion and that there will be a budget of $10 million for international promotion and $5 million for internal promotion.

"We are aware that we must strengthen the dissemination of the tourist attractions in the country internationally and internally in order to raise awareness among the Panamanian population of the boom that tourism may have in the country."

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