Its qualities as a natural moisturizer and its nutritional benefits, as well as an advertising campaign developed by importers, have contributed to increased consumption.
Monday, June 10, 2013
From an article by the Costa Rican Trade Promotion Office (PROCOMER):
Coconut water consumption is growing significantly in the UK, due to the recognition of its qualities as a natural moisturizer and its nutritional benefits. A significant contribution to the growth was made by the advertising campaign developed by importers, which included the participation of artists and British personalities.
According to information from the magazine "The Grocer" it is expected that the coconut water market in the UK will reach an estimated value of $155 million in 2014. At the moment there are more than 20 brands of coconut water in the UK market.
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The consumption of energy drinks and "Ready to Drink" coffee increased by 14.3% and 9.5%, respectively.
During the period 2011-12 energy drinks increased sales more than any other segments with 14.3%, followed by ready to drink (RTD) coffee with 9.5 %, bottled water 5.8 % and RTD tea with 9%.
Within the category of soft drinks, bottled water sales worldwide will excee those of carbonated beverages in the next two years.
From an article by the Costa Rica Foreign Trade Promotion Office (PROCOMER):
Research by the consultancy company Canadean has revealed that within the category of soft drinks, bottled water sales worldwide will excee carbonated beverages in the next two years.
The Costa Rican Foreign Trade Promotion office has published a study entitled "Trends and innovations in the food sector: the case of the European Union"
From the introduction of the study "Trends and innovations in the food sector: the case of the European Union":
The Costa Rican Foreign Trade Promotion Office (PROCOMER), through its Directorate of Commercial Intelligence, conducted this study in order to identify trends and innovations in the food and beverage sector of the European market.
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