1 - Identification of major strengths
In the case of Costa Rica, biodiversity accounts for 4% of animal and plant species on the planet, and this is a main attraction for nature lovers.
2 - Intense exploitation of its main strengths Costa Rica beats the drum continuously with the characteristics of its nature, how it protects, and its slogan "No artificial ingredients.”
3 - Protection Against Excesses
Eco-tourism is a fragile activity which can be destroyed with mass crowds of tourists carrying Nikon cameras and stepping on everything.
4 - Care Safety
Costa Rica has not suffered the violence of civil wars and must take care not to allow drug trafficking gangs. Nobody is interested visiting a country to enjoy nature and at the same time be afraid of assaults or kidnappings.
The Costa Rican Tourism Institute (ICT) is investing $1 Million to create a "country brand" to be launched in November 2009.
The idea is to create a brand that represents all sectors of the country. For those that already have a brand such as the tourism sector, the banana industry and others, the "country brand" will be a complement.
It is estimated that there are more than 50 companies waiting for the definition of the steps necessary to legitimately use the trade mark 'Essential Costa Rica'.
With the publication of the regulation in the Official Gazette," the Institute of Technical Standards of Costa Rica (Inteco) will be able to apply the exam for evaluators to visit companies interested in becoming certified with the brand," noted an article in Elfinancierocr.com.
Receive more news about Marketing and Sales
Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.
Live at the beach in the exclusive Punta Leona Resort, a dream with shaded white sand beach, pools, restaurants, wild life. New affordable, energy efficient home. The house - possibly the only energy efficient green...