Online Sales: What are Consumers Looking for?

Among the people in Costa Rica who are looking for products and services to buy online, 32% try to acquire home and garden items, 28% seek to hire some educational service, and 14% explore the purchase of a vehicle.

Monday, August 10, 2020

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

The figures show that at the end of the first semester of 2020 in the Costa Rican market, out of the total number of consumers who are looking for home and garden products to buy on the Internet, 9% are trying to buy some home appliance.

When reviewing the data of people in the digital environment express interest in hiring educational services, the interactive information system says that 17% of the total is looking for services to prepare for exams and specialized tutoring.

In the case of consumers looking to buy a vehicle or any product associated with the automotive market, explains the information system that 5% of all Costa Ricans try to purchase an accessory or auto part via the Internet.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, allowing companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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