Nicaraguan beverages looking for new markets
Kola Shaler, a carbonated drink made in Nicaragua, is preparing to enter new markets in the region.
Wednesday, October 1, 2008
Four generations of Nicaraguans have enjoyed Kola Shaler, the only national drink to be made with Scottish cola essence, carbonated water, sugar and citric acid.
With an investment of $5 million in a new plant, the manufacturer and bottler of Big Cola soft drinks, plans to increase its market share.
Besides selling the beer brands Suprema and Regia Extra, the group Industrias La Constancia is preparing to also sell this year the business of distributing Coca Cola brand drinks.
Sugary soda sales continue to exceed those of low sugar content, but in the last five years the consumption of the latter group has grown more than the first.
Coca-Cola Femsa's revenue in the region for the first half of the year was 64% more than the same period of 2008.
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