Nicaragua Steps up Tourism Advertising

The budget for promoting the country as a tourist destination in international markets increased by 60% for 2012.

Wednesday, April 18, 2012

With an increase of 60% for international publicity, the Nicaraguan Institute of Tourism (Intur) wants to implement campaigns that are "more aggressive" in promoting tourism.

"Julio Videa, marketing director of the Nicaraguan Institute of Tourism (Intur), explained that for advertising in Central America the budget will be almost triple, going from approximately $200,000 in 2011, to half a million dollars this year," reported LaPrensa.com.ni.

For North America and Europe, travel websites will be used as Shermans Travel, Trip Advisor, Expedia, and Orbitz, among others. Contact has been made with the airlines Air Canada and Westjet.

The Intur and entrepreneurs are scheduled to travel to 40 international tourism events, including fairs, conferences and missions. 11 will be in the U.S., 11 in Central America, and for the first time, they will work in the Brazilian market.

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