New rules for publicity on Costa Rica

Authorities are pushing through a reform that will require that evidence of support or testimonies for products be genuine, verifiable and based on previous experience or knowledge.

Tuesday, October 28, 2008

Additionally, the proposal regulation conditions ads factors such as the requirement that the persons supporting or testifying about the product believe the same.

Regulations such as this one are expected to become law in next December when the Executive Power will return the legal initiative to Congress, Cinthya Zapata, executive director of CNC, affirmed.

However, the proposal already has opposition and some advertising agents are starting to consider it invasive and prefer auto-regulation.

More on this topic

Panama: Tender for Event Organization for $6 million

March 2012

The National Authority of Public Services is putting out to tender services for the organization of the Summit ‘Conexión de las Américas’ (Connection of The Americas).

The services to be procured include organizing, planning, assembly and disassembly of the Summit of the Americas event.

Advertising Forecasts for 2010

January 2010

After a tough 2009, the advertising industry prepares for a challenging 2010.

Print media is collapsing in many regions of the world; telecommunications companies face the challenge of high demand for data by intelligent phones; connectivity has brought people closer to each others. This situation creates new market niches to cater the attention of potential customers.

Panamanian advertising industry up 8.5% in 2008

February 2009

Fueled by political activity, Panamanian media generated $309 million in revenue in 2008.

According to the Comptroller's Office, the breakdown was as follows: television first with 61% ($190.5 million), followed by newspapers with 20% ($63.5 million), radio with 7.3% ($22.7 million), magazines with 5.7% ($17.8 million) and outdoor advertising with 4.8% ($14.9 mill).

Internet advertising grows 11%

November 2008

Despite the downturn, spending on online advertising in the United States continues to grow, according to a study by Pricewaterhouse and IAB.

“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media.

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