"At TACA we are starting an integral transformation," said Roberto Kriete, President of the Board of Directors and CEO of TACA.
"We are aware of that the economic conditions that our industry is going through are complicated, however these changes that we are implementing in order to continue strengthening our airline, are a part of a long term strategy based on the knowledge of our clients' needs and our desire to fulfill them."
TACA presented its new website yesterday, TACA.com, which was designed to offer improved services and easier access.
The new TACA.com site makes accessing the site much easier, allowing users to get to any part of the site faster and with less clicks. The web page include the new image of the airline, which was launched as a part of an full remodeling that was announced on September 24.
The airline added flights to Orlando, Houston, Rotán, San Pedro Sula and Cancun.
From September 1st and up to November 15th, TACA Airlines will expand its destinations, as part of an effort to satisfy its clients and reactivate the commercial aviation market. Additionally, the airline is offering the Lima-Mexico route three times a week.
Guatemala is the first country in Latin America where PepsiCo is launching its new image, after doing so already in the United States.
CabCorp, Pepsi’s bottler for Central America and the Caribbean, invested nearly $2 million for the launch in Guatemala, which includes investment in the factory, changing the labels, changing the images in the refrigerator equipment, and an aggressive advertising campaign, among other activities.
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