Since opening its first restaurant 10 months ago, the
KFC chain has invested more than $2.4 million in Guatemala.
Liz de Ávila, general manager of KFC Guatemala, told Prensalibre.com that, "no further openings are planned at the moment pending the brand's acceptance by the public".
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KFC returns to the country after 30 years, under the administration of Salvadoran company "Corporación Pirámide".
Kentucky Fried Chicken (KFC) will be located in City of Guatemala, in the 7th avenue, 14th street of the 9th zone of the Guatemalan Capital.
Lorena Alvarez writes for web portal El Periódico: "KFC franchise operated in the 70's in Central America, administered by a Panamanian business group.
While waiting for new foreign franchises to enter the market, domestic chains are expanding their operations.
More stores in different parts of the country, new brands and increasing competition are defining the chicken restaurant market.
This year alone there are plans to open at least two outlets under the Nicaraguan franchise Tip Top, which last year tried its hand in the center of the province of Alajuela.
The fast food chain will open its tenth restaurant in October, located in the сountry's east.
José Antonio Arriga, owner of the company, remarked they are currently looking for strategic locations to open an additional restaurant in the capital city, in no more than two years.
Fast food chains will open 29 new restaurants in Costa Rica, most of them in the Metropolitan Area.
This was announced by McDonald’s, KFC, Quiznos, Burger King, Church’s Chicken, Papa John’s, Campero, Taco Bell and Wendy’s.
On Sunday, McDonald's inaugurated its 35th restaurant, located in Desamparados, and will open another in Multiplaza Escazú. The company announced 4 additional restaurants this year.