Ministers meet in bid to project Central America as a single tourist destination
Central American tourism ministers are meeting today and tomorrow in Honduras as they seek ways to promote the region as a destination.
Monday, July 21, 2008
The meeting will study approaches to cruise-ship lines, charter airlines and travel wholesalers to promote Central America as a single destination. The ministers also aim to seek technical assistance from Europe with a view to improving the industry's management.
On 13 May, Costa Rican businessmen will meet at a business forum in which they will study strategies to position Costa Rica as a destination for the European market.
The country will be promoted as a shopping destination to foster the entry of tourists from Brazil.
Without neglecting the country that has always provided the bulk of its visitors, Central American countries are now focusing their marketing efforts on the old continent.
With the signing of an agreement with the tourism wholesaler El Corte Inglés, 600 agencies in Europe and Latin America will promote the country as a tourist destination.
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