In Central America, nearly 3 million people are looking to purchase a beauty service or product online, and 31% of these consumers explore options for buying makeup and cosmetic items.
Tuesday, June 30, 2020
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
According to the figures detailed in the interactive report, of the total number of Costa Rican consumers who are looking to purchase beauty services or products through the Internet, 4% are looking to buy make-up.
The data updated to June 2020, specify that in the Guatemalan market more than 44 thousand people seeking to acquire facial cleansers or makeup removers, while in Honduras, about 5 thousand consumers seeking to hire manicure and pedicure services.
In Panama, the report details that of the total number of consumers who are looking to purchase beauty services or products online, 4% are trying to buy eye makeup. In Nicaragua that proportion also amounts to about 5%, and in El Salvador to approximately 3%.
CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.
¿Busca soluciones de inteligencia comercial para su empresa?
Contact us for more information
Your message has been sent. We will contact you shortly.
In Central America, interactions in the digital environment associated with perfumes and fragrances, as well as products to prevent hair loss, skin care and nails, have rebounded in the current context.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different types of furniture, products, services, sectors and markets operating in the region.
In recent months in the digital environment, interest in cosmetics and make-up articles has been increasing in all countries of the region.
Through a system that monitors in real time changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In Central America more than 16 million people show interest online in cosmetics and personal care products, with fragrances, and hair and skin protection products being some of the most highly positioned terms in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.
In Guatemala 14% of the population shows interest in hair care products, and about 70% of them are between 15 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Guatemala, prepared by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics and people who express interest in beauty and personal care products.
×
ok
6931Government Procurement Opportunities in the region