Opportunity Marketing

In an example of making use of market opportunities, the Habanos Obama cigars, made in Nicaragua, have had great success in the United States.

Thursday, February 5, 2009


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According to the article on SigloXXI.com, "The cigars have been a "huge success" since they were launched internationally during the electoral campaign in the US, declared Mike Ramirez, one of the owners of the American company, Granada 1524 Cigars Inc., which distributes the product that it manufactures in Nicaragua."

More on this topic

Wine market grows in El Salvador

September 2008

The Salvadorans have discovered the pleasure of good wine, converting the country in a very attractive market for the world's great wine houses.

"The potential is enormous," said Hugo Salvestrini, an ethnologist from Undarraga, a warehouses that has existed for more than 150 years and which is among the Top 10 Chilean vineyards.

Korea: Asia is Not Just China

April 2015

South Korea is an increasingly attractive trade partner for countries in the region, because of increased Korean investments in Latin America, and the high purchasing power of its inhabitants.

In recent years, the economic awakening of China has generated a lot of interest in the region and in the world and overshadowed, in a way, opportunities and the business potential that the stable and thriving South Korean economy has.

Boom in Frozen Fruits

May 2016

In four years Costa Rica has doubled its exports of frozen fruit, going from sales of $36 million in 2011 to $71 million in 2015.

An article on Elfinancierocr.com reports that the reason for this growth , "... could be a reduction in the supply of these products by Asian businesses, according to the CEO of the company Frutera La Paz, Luisa Chacon."

Optimism in Costa Rica Over Unified FTA with Mexico

March 2013

Costa Rican exporters view positively the inclusion of new products to the FTA with Mexico, with the possibility of establishing regional production chains.

Some of the products that will be incorporated into the trade agreement are sugar, iron and steel sheets, gelatin powder, cigarettes, chicken sausages, jellies and fruit pastes.

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