Marketing of What is "Natural" Flies High

Starting with its name, Nature Air, the Costa Rican airline is an example of skill in the marketing of its strength as an ecological flagship.

Tuesday, April 14, 2009

Since 2004, the company has been offsetting its carbon emissions by contributing cash to the National Forestry Financing Fund of Costa Rica for the protection of over 200 hectares of native forest on the Osa Peninsula. The company also conducts all of its air and ground operations through processes that minimize the ecological impact of the activities.

In these times of crisis where the capacity for differentiation is the key to success, Nature Air highlights not only its responsibility to the environment, but also its ability to market it.

An article in Elnuevodiario.com.ni highlighted Nature Air as the "world's most environmentally friendly airline."

More on this topic

Ecotourism in Guatemala

July 2012

Ecotourism, which produces and promotes new centers of attraction for tourists in the highlands, the southern coast, the east and north of the country, requires more momentum.

From the Journal of Business & Industry by the Chamber of Industry in Guatemala:

It's time to give greater impetus to ecotourism

Investment in Eco-Tourism Park in Costa Rica

July 2010

The project is waiting for two final permits to be granted before beginning work in December 2010.

The “Nature & Eco Adventure Park” is a tourism project from US investors aimed at eco-friendly adventure and environmental conservation. It will be located in the central pacific region of Costa Rica.

Costa Rica wants a green economy

August 2008

Costa Rica is the only country that has committed to make its economy "green" and to neutralize its carbon emissions before 2021.

"If there is a country that can do it, it is Costa Rica. We have been at the forefront in matters regarding climate change for years. A big part of our electrical network comes from renewable sources.

Rainforest Alliance awards Costa Rica's NatureAir

May 2008

The New York-based Rainforest Alliance awarded Costa Rica airline NatureAir for its efforts to conserve the environment.

NatureAir is the first airline in the world to compensate its carbon emissions totally. With the money it earns from selling carbon credits, it helps conservation of Costa Rica's Osa Peninsula.

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