Company president Carlos Federico Monge told Elfinancierocr.com that Play is a store concept that is unique in the region, since it operates as a reference business for electronic products. The store in Escazú 'will be the largest (2,400 square meters for sales, warehouses and parking space) and the best in Central America due to its design and consumer interactivity,’ he said."
The chain has just invested $3 million in two new locations and it is planning the construction of two more stores for the coming months.
In December, Juguetrías Toys opened a store of 400 square meters in Escazú. For June 25th, the business has planned the inauguration of an exhibition room that was constructed along with a storage space of 7,000 square meters, which required an investment of $1.6 million.