Countries with the Most Profitable Coffee

Every year Switzerland sells about 50 thousand tons for which it receives $1.98 billion, earning a return on its coffee exports which is 5 times higher than in Germany.

Monday, October 6, 2014

An article on Msn.com reports on a not well known phenomenon practiced in Central America: the value of generating and accumulating knowledge and practicing innovation is much higher than owning and exploiting natural resources.

One example is the case of coffee in Switzerland, where it was "... the value of knowledge and innovation which positioned Switzerland", not "... the ability to buy cheap and sell expensive. It was the ability to transform a product. They created the capsule market and converted 5 grams of a ground grain into a complete universe, which involves design, marketing, industrial development, high technology and coffee, and as if that were not enough, also, George Clooney. "

"... The 570% return on 1 ton of "Swiss" coffee with respect to the "German" coffee is the result of the efficiency of a process based on development of knowledge. This is not even about coffee. In fact, experts who studied the phenomenon of why so much is paid for a product that is not the best, in culinary terms, concluded that those who choose the famous capsule do so, mainly because of the convenience of the technology which allows them to have an espresso in just seconds without any fuss. "

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