Little Corporate Social Responsibility in Panama

The perception of Panamanian customers regarding Corporate Social Responsibility activities is low, despite important investments by companies.

Wednesday, August 6, 2008

A study called "Corporate Responsibility Monitor 2009" measured consumer perceptions on CSR activities in Central America.

In Panama, when individuals where asked to name the companies with better social responsibility performance, 49.1% said they didn't know or didn't answer. This shows the low impact of corporate social investments in the general population.

An analysis in newspaper La Estrella stated that "the lack of effective communication policies and a low connection between what companies want to do and what the consumer expects from them, might be the reasons of the problem".



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