Because of the covid-19 outbreak, Central American families have been staying home longer than usual. This change in people's behavior led to a drop in the sale of baby diapers, according to businessmen in the sector.

See "Diapers: Regional Purchases as of March 2020"

The interruption in the activities of stores, work centers, restaurants and hotels, also caused a drop in the demand for toilet paper and paper towels, which are bought by these types of establishments.

Companies in the sector are beginning to readjust their strategies to face the new challenges of the current commercial reality, which brings with it increases in unemployment rates and decreases in purchasing power.

Gonzalo Urbe Arbelaez, vice-president of Kimberly-Clark's North Latin America region, said to Martesfinanciero.com that the company's strategy "... is to adapt the business to this socioeconomic reality, as well as to the new consumer behavior. The changes we see are in product uses, reasons for using them and how they buy now."

You may be interested in "Personal Care: Which Products Are Gaining Ground?" and "Personal Care: Which Products Are Gaining Ground?"

Urbe added that "... The consumer wants brands that are socially responsible, that do good for the environment with their purchases and are more rational to lean towards what they really need. One lesson is that the digital transformation has accelerated, before we had some more advanced countries, now they have all been put at almost the same level. The consumer will no longer stop buying through e-commerce, and that forces us to move faster."

Source: martesfinanciero.com

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