Lee hopes to position brand in Guatemalan market

The Top Gear Central America company has restarted distributing the Lee brand of clothing and hopes to have a national market share of 10% to 15% in the medium term.

Wednesday, August 20, 2008

After several years of absence from Guatemala, the new licensees hope to take the lead again, based on quality, variety, and "competitive pricing."
After this the company will direct its efforts towards the rest of countries in the region.

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