Launch of Mobil 1 in Guatemala with $3 Million Investment

Mercalsa, the exclusive distributor, invested in property, image and advertising, among other areas, for the launch.

Thursday, March 12, 2009


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With the inclusion of Mobil 1 in its product portfolio, Central American Lubricants Marketing (Mercalsa) will cover the three areas of the lubricating oil market: light passenger cars, heavy transport and industry.

The journalist, Cristóbal Véliz, wrote in sigloxxi.com: "Since it is considered a high performance product by major car manufacturers, Rubelio Torres, Sales Manager for Mercalsa, asserted that the company expects to increase its current market share by 20% with the marketing of Mobil 1."

More on this topic

Tires, Lubricants and Car Batteries

July 2012

The Directorate of Public Procurement in Panama has included tires, lubricants and batteries for vehicles and motor equipment in the Electronic Catalogue of Products and Services.

A statement from the Directorate of Public Procurement reads:

This is to inform you that in the electronic catalog of products and services, selected products have been incorporated into Framework Tender 2012-1 W-27-Q-99-LM-000645 for the supply of tires, lubricants and batteries for motorcycles, motor vehicles and equipment for state agencies, which can be accessed at the website of PanamaCompra.

Petrobras offers $50 million investment in plant in Honduras

May 2008

The Brazilian state oil company, Petrobras offered the government of Honduras to invest US$50 million in plant to process oil and other lubricants.

The plant could be set up in the Caribbean region, according to a senior official at the Honduran embassy in Brazil. The offer followed a meeting between the Honduran president, Manuel Zelaya, and Petrobras chief executive Monaco de Melho.

Puma Energy to Market Castrol in Central

February 2013

Puma Energy Service stations and distributors of Castrol in the isthmus will market the lubricants Castrol GTX, Castrol Magnatec and Castrol EDGE.

A statement from Puma-Energy reads:

CASTROL AND PUMA ENERGY JOIN FORCES IN CENTRAL AND SOUTH AMERICA

February 5, 2013 - Puma Energy LLC ("Puma Energy"), one of the largest independent oil companies in processing, marketing and distributing fuels and Castrol the leading lubricants company in the world, announced the creation of a strategic alliance to commercialize Castrol automotive lubricants in the Central and South America market.

Hydrocarbon Recycling

July 2012

Treatment and recovery of oily waste is a growing activity in Panama, in a time of economic boom and environmental awareness.

Sherly Díaz's article in Martesfinanciero.com reports that "Environmental conservation has been gaining ground in Panama, with the number of companies involved in recycling having increased, as has been the case with oils or lubricants.

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