New campaign launched to promote Honduras as a tourist destination
The Honduras Tourism Ministry today launched a new campaign with its "country brand" to promote its tourist attractions internationally.
Wednesday, April 23, 2008
The new campaign will cost 1.265 million dollars. Of this 750,000 will be spent in the United States, said Tourism Minister Ricardo Martínez. Another 250,000 dollars will be spent on promotions in Central America, and the rest will promote domestic tourism in Honduras.
Panama is promoting itself as a destination for "incentive tourism" that companies offer to their executives, employees and clients.
Costa Rica is to invest US$14 million this year in tourist promotion in the United States and Canada amid fears that the difficulties faced by the US economy could lead to a decline in visitors, Tourism Minister Carlos Benavides said.
At a reception, executives of the Honduran Chamber of Tourism, the Secretariat of Tourism and Educational Television launched a competition to select the nation's 10 natural wonders and an equal number of man-made wonders. The goal is to unite the people of Honduras and to emphasize national identity and cultural values, as well as to allow Hondurans and foreigners to recognize the beauty of the nation.
Authorities in Guatemala's tourism sector are hoping for an increase of close to eight per cent of visitors to the country this year.
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