"It’s not the Strong but Those Who Adapt to Change Who Survive"

Seven strategies that, applying Darwinian maxims, Guatemalan businesses are implementing in order to overcome these times of crisis.

Monday, March 2, 2009


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An article by Louisa Reynolds in Elperiodico.com.gt details different strategies that Guatemalan entrepreneurs are carrying out in trying to be more creative in order to take advantage of any new opportunities that may arise.

The seven strategies recommended in the article by Louisa Reynolds are:
1) Reduce prices
2) Introduce new lines of less expensive products
3) Improve financing plans
4) Cut payroll/reduce staff shifts to maximize productivity and cut operating expenses
5) Reduce inventory to avoid having idle capital
6) Diversify and expand markets
7) Strengthen services and maintenance

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