Investment in online advertising is still rising

And is likely to continue to do so in the foreseeable future, because of all advertising mediums the Internet can offer companies more ROI.

Thursday, November 13, 2008

It is perhaps this reason that has enabled business search engines to prosper in these turbulent times as the simplicity of the directories actually works with minimal cost to the business advertising. For example, at Searchme4 companies wanting to advertise can select the type and cost of their advert as well as having the chance to change or alter their listings without much fuss.

More on this topic

Advertising Spending Continues to Move to the Internet

April 2009

The recession has only slowed its pace of growth. Strange as it may seem, the crisis accelerated the transition to digital advertising for many businesses.

In contrast to traditional advertising, digital advertising continues to grow. Internet participation in the total expenditure on advertising is growing at least 1% annually.

Digital Advertising Growing in Guatemala

December 2010

Attracted by its effectiveness and how easy it is to measure the impact of advertising targeting markets, as well as its relative low cost, advertisers increasingly use digital media.

While traditional media continue to lead in advertising investment, in Guatemala the portion of the budget devoted to online media - websites, social media and mobile devices is growing, reaching about 10% of the total, noting that the country is following the trend of developed countries, where even the reign of television as the premier advertising medium is being challenged by the Internet.

Internet Advertising Now Accounts For 16.1% of Total

August 2011

Advertising expenditure is abandoning traditional media, especially print newspapers and magazines, and instead turning to digital media, where results are concrete and objective, and where there is a superior return on investment.

A report published by eMarketer gives clear conclusions: The share of digital media in the advertising pie is growing at the expense of print media, in line with changes in the patterns of consumer behaviour change, which are not being reported in mainstream media, people are spending more time in front of screens connected to the Internet, where they enjoy more and better information, and interact with advertisers.

7 Mistakes in Digital Advertising

January 2010

When digital advertising fails, do not blame the medium without analyzing if the design of the ad is in line with it.

Phillip W. Sawyer writes in an article in Advertising Age that the effectiveness of an online campaign can be seriously hampered by mistakes made by designers who do not know the specific requirements of digital communication.

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