Investment in online advertising is still rising
And is likely to continue to do so in the foreseeable future, because of all advertising mediums the Internet can offer companies more ROI.
Thursday, November 13, 2008
It is perhaps this reason that has enabled business search engines to prosper in these turbulent times as the simplicity of the directories actually works with minimal cost to the business advertising. For example, at Searchme4 companies wanting to advertise can select the type and cost of their advert as well as having the chance to change or alter their listings without much fuss.
The recession has only slowed its pace of growth. Strange as it may seem, the crisis accelerated the transition to digital advertising for many businesses.
Attracted by its effectiveness and how easy it is to measure the impact of advertising targeting markets, as well as its relative low cost, advertisers increasingly use digital media.
Advertising expenditure is abandoning traditional media, especially print newspapers and magazines, and instead turning to digital media, where results are concrete and objective, and where there is a superior return on investment.
When digital advertising fails, do not blame the medium without analyzing if the design of the ad is in line with it.
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