Investment in advertising in Panama increases 18.8%
Advertising investments total $271 million from January to October 2008, or 18.8% more than for the same period in 2007.
Saturday, January 12, 2008
According to pa-digital.com.pa, "the biggest investment was in TV publicity at $169.6 million, showing a 23.8% increase, according to preliminary data from the Office of the Comptroller General of the Republic.
In January 2009, nearly $23 million were invested, an increase of more than $3 million compared to January 2008.
From January to May, $148.1 million were spent in advertising, 23.1% more than the same period of 2008.
For the first 8 months of 2009, advertising investment increased 18.3% when compared to 2008.
Fueled by political activity, Panamanian media generated $309 million in revenue in 2008.
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