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Investment in advertising in Panama increases 18.8%

Advertising investments total $271 million from January to October 2008, or 18.8% more than for the same period in 2007.

Saturday, January 12, 2008

According to pa-digital.com.pa, "the biggest investment was in TV publicity at $169.6 million, showing a 23.8% increase, according to preliminary data from the Office of the Comptroller General of the Republic.

This was followed by newspaper advertising which increased 15.4% or a total investment of $55 million.

Source: pa-digital.com.pa

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Advertising Increases 18% in Panama

November 2009

For the first 8 months of 2009, advertising investment increased 18.3% when compared to 2008.

According to data from Ibope Time Panama, $248 million were invested in this period, $38 million more than 2008.

Publicist Mario Barletta told Pa-digital.com.pa: "Even though we expected a drop in advertising for 2009, due to the financial crisis, the results have been pretty positive".

Panama: Advertising Investment Up 23%

July 2009

From January to May, $148.1 million were spent in advertising, 23.1% more than the same period of 2008.

The sectors with most growth were Television ads, 26%, and print ads, 18.8%, according to data from the General Comptroller of the Republic.

"Outdoor advertising reported a 37.9% growth, with an expenditure of $8.331.000 in the first five months of the year", published Panamá América in its website.

Panama: Investment in Advertising Increases by 17%

March 2009

In January 2009, nearly $23 million were invested, an increase of more than $3 million compared to January 2008.

Data from the General Accounting Office published in an article in prensa.com indicated that advertising investment reached $22.99 million in January 2009, an increase of 17% against the $19.652 million that was invested during the same period in 2008.

Panamanian advertising industry up 8.5% in 2008

February 2009

Fueled by political activity, Panamanian media generated $309 million in revenue in 2008.

According to the Comptroller's Office, the breakdown was as follows: television first with 61% ($190.5 million), followed by newspapers with 20% ($63.5 million), radio with 7.3% ($22.7 million), magazines with 5.7% ($17.8 million) and outdoor advertising with 4.8% ($14.9 mill).