Investing in Brand AwarenessBrand can become a refuge for consumers, especially at times of crisis, when they are most distrustful.Monday, February 1, 2010
“Brands are containers, which may include all the messages that consumers communicate to their relevant social groups”. Source: elfinancierocr.com ¿Busca soluciones de inteligencia comercial para su empresa?Brands: Advertising in the Age of ConfinementJune 2020 With the reduction of advertising budgets, companies must invest in advertising on social networks, which must be complemented by organic traffic derived from content created on digital platforms. Top Brands in El SalvadorApril 2010 Colgate leads with 88.4% of consumer preference, followed by Pollo Campero (62%), Coca Cola (61.7%), Magia Blanca (55.1%), Super Selectos (53.3%), Xtra (52.3%), Sony (48.2%) and Gilette (47.3%). Branding Impact of Online AdvertisingApril 2010 Online video and display advertising are effective at driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads. $300,000 earmarket for changing Tampico's image in GuatemalaJune 2008 Distibuidora Maravilla de Guatemala has invested 300,000 dollars to change its image, to convey a fresh outlook within the competitive sweet drinks market.
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