Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "sporting goods", made by consumers in Central American countries.

In Panama, the interest associated with this type of equipment began to decline from December 20, 2020 and in April, the number of digital interactions continued to decline. In Honduras, since October 25, 2020, a drop began to be reported, behavior that continued until April 2021.

Figures compiled by the information system detail that in Guatemala for the period from August 2020 to April 2021, interest in sporting goods decreased.

In El Salvador and Costa Rica, Internet searches and mentions in conversations in the digital environment associated with the topic began to decrease from August 23, 2020, a trend that in both cases continued until April 2021.

This Business Intelligence solution, which monitors the interests of consumers in any country in the region, allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system makes it possible to track any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.

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