Internet advertising grows 11%

Despite the downturn, spending on online advertising in the United States continues to grow, according to a study by Pricewaterhouse and IAB.

Friday, November 21, 2008

“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media.
Compared to the trajectory in other media and in the general economy, interactive has outperformed because it delivers a level of accountability unmatched by any other advertising medium.”, said Randall Rothenberg, President and CEO, IAB.

“Due to the unique efficiency and effectiveness of targeted and measurable campaigns, internet advertising has shown strong growth in the first six months of 2008, compared to the same time period last year. This growth has come in spite of an environment that has put significant pressure on theadvertising industry in general.”, said David Silverman, Partner, PricewaterhouseCoopers LLP.

More on this topic

Advertising Forecasts for 2010

January 2010

After a tough 2009, the advertising industry prepares for a challenging 2010.

Print media is collapsing in many regions of the world; telecommunications companies face the challenge of high demand for data by intelligent phones; connectivity has brought people closer to each others. This situation creates new market niches to cater the attention of potential customers.

The Marketing Tool: Internet

May 2009

Marcelo Molina, an expert in advertising, gave a seminar on the many benefits offered by online advertising.

In the seminar, "Maximizing Resources: advertising on the Internet," delivered by Marcelo Molina and organized by American Interactive/elsalvador.com, various advantages offered by Internet communication were highlighted.

Panamanian advertising industry up 8.5% in 2008

February 2009

Fueled by political activity, Panamanian media generated $309 million in revenue in 2008.

According to the Comptroller's Office, the breakdown was as follows: television first with 61% ($190.5 million), followed by newspapers with 20% ($63.5 million), radio with 7.3% ($22.7 million), magazines with 5.7% ($17.8 million) and outdoor advertising with 4.8% ($14.9 mill).

Panama's parties in spending spree a year before elections

May 2008

The candidates and parties competing for election in Panama in May of next year spent US$3.4 million on propaganda in the first four months of 2008.

Ibope Time, the company that carried out the study, said the amount was remarkable in view of the long time that has yet to elapse before voters go to the polls.

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