Inditex expands in Guatemala
The Spanish chain Inditex expanded its textile empire to the Oakland Mall where on Thursday it inaugurated its new Stradivarius and Massimo Dutti formats.
Monday, December 8, 2008
Alejandro Azurdia, Stradivarious manager, explained that the Inditex group stores are geared towards particular tastes and life styles: "Pull and Bear is for urban youth, Bershka is for fashion youth, Zara has a wider appeal. Massimo Dutti is very expensive and exclusive, and Stradivarious is for women between 25 and 30 years who like glamor and are compulsive buyers.
The Salvadoran Siman Group, a conglomerate that operates franchises for Zara, Zara Home and Massimo Dutti and the department stores Aliss, Yamuni, Carrion and Ekono has announced expansion plans.
As part of its expansion plan, Cemaco will open three new stores in 2011.
At least twelve international clothing brands have announce the opening of stores in the country.
As a part of its expansion and growth strategy for Central America, the Siman chain of stores opens a new store employing 300 people.
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