Coffee farmers are not exporting all gourmet beans, 10% of production stays for the local market.
New offerings, flavors and retail centers have awakened consumer taste.
Prensa.com reports in their article, "The consumer market is adding a generation of better educated and higher income clients, which has increased demand and supply of coffee in shops specializing in a good drink prepared by professionals.”
In South Korea per capita consumption of coffee is five times greater than that of other countries in the Asia – Pacific region.
According to a recent USDA report from the United States, per capita coffee consumption in South Korea is 5 times greater than that of other countries in the Asia – Pacific region. In 2012 this market in South Korea was quantified in $3 billion.
Domestic coffee consumption has decreased from 4.16kg per person in 2004 to 3.54kg in 2008.
The data was published in the Annual Coffee Report by the Coffee Institute of Costa Rica (Icafé). Despite the drop in consumption, the country has the third largest per capita consumption among coffee growing countries, after Brazil (5.48 kg) and Honduras (3.77 kg).