In times of crisis, which is more important, the brand or the price?
This is the question that many businessmen and managers are asking, if in times of crisis the brand is more important or if it is better to not invest in the brand and offer better prices.
Tuesday, November 25, 2008
In the August edition of the "El Economista El Salvador" the VI Survey of brands by LPG Datos was published. They analyzed more than 60 categories of products and services. From the answers they got to the question about brand preference, it is observed that for some categories of products, some brands are well positioned, they are even industry leaders, while for other categories, there were no leaders and those surveyed even said that they have to preference for any of the brands.
Colgate leads with 88.4% of consumer preference, followed by Pollo Campero (62%), Coca Cola (61.7%), Magia Blanca (55.1%), Super Selectos (53.3%), Xtra (52.3%), Sony (48.2%) and Gilette (47.3%).
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