In times of crisis, which is more important, the brand or the price?

This is the question that many businessmen and managers are asking, if in times of crisis the brand is more important or if it is better to not invest in the brand and offer better prices.

Tuesday, November 25, 2008

In the August edition of the "El Economista El Salvador" the VI Survey of brands by LPG Datos was published. They analyzed more than 60 categories of products and services. From the answers they got to the question about brand preference, it is observed that for some categories of products, some brands are well positioned, they are even industry leaders, while for other categories, there were no leaders and those surveyed even said that they have to preference for any of the brands.

So then, it can be assumed that for these categories there is no preference or leadership for a brand like...

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Top Brands in El Salvador

April 2010

Colgate leads with 88.4% of consumer preference, followed by Pollo Campero (62%), Coca Cola (61.7%), Magia Blanca (55.1%), Super Selectos (53.3%), Xtra (52.3%), Sony (48.2%) and Gilette (47.3%).

LPG Datos teamed with El Economista to conduct a brand preference study in El Salvador.

At the heart of the Salvadoran crisis.

August 2008

After the dollarization of the economy, the cost of living grew as expensive as in Boston, in London, or in Moscow, with the exception that chaos, violence and lack of services rein here.

The crisis in El Salvador started before the rise the price of oil and world food.
Armando Flores, director of the Consumer Defense Committee (CDC), analyzes the situation on the ground in El Salvador.

Why Employer Branding Matters Now

July 2009

A strong employer brand will help organizations attract and retain the best talent.

The importance of an organization's employer brand will become more critical as companies continue to adjust and align their workforce to prepare for the next cycle.

As the talent crunch worsens, training and development will be key for employers to keep and upskill the talent that they have.

To raise or lower sails

December 2008

Business tips to get through the crisis and even take advantage of the opportunities that arise in complicated times.

Uruguay is a country with an economy that is similar to some central american nations, boasting businessmen with considerable experience in financial and economic crisis.

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