More than 1.2 million Toyota Prius´ have been sold in 40 countries since it was introduced to the market in 1997, breaking the world record for the sale of vehicles in the hybrid category. The majority of these cars sold are circulating in the United States.
“The official launch of the Prius in Guatemala will be next Tuesday. It will not be based on its standard sales price, which in the USA is $26,645,” according to Elperiodico.com.gt.
The Ricardo Perez S.A. agency announced that it will sell the car in the market starting in 2009.
The Toyota Prius has beaten the world record in sales for this category, selling more than one million units in the US, Europe, and Japan where it was first sold.
In line with hybrids, this global campaign by Toyota includes the integration of hybrid technology with a domestic connection.
The tax exemption enjoyed by these vehicles is one of the factors driving their sales in the country, where three agencies are now marketing them and two are preparing their market entry.
Dealerships that have ventured into selling hybrid vehicles in recent years say the rise in sales is mainly due to these types of cars being exempt from vehicle restrictions in force in the country and because they only pay 10% of the selective consumption tax instead of 30% paid by conventional vehicles.
The selective consumption tax charged on hybrid cars has dropped from 15% to 10%.
Among the reasons explaining the low penetration of hybrid vehicles in the Costa Rican market is the amount of taxes that are charged.
"New hybrid-electric vehicles under tariff headings 8703 and 8704, with cylinders not exceeding 2,000 cubic centimeters, will be able to benefit from a 20% reduction in the selective consumption tax," states the new provision.
In Costa Rica a new bill under analysis aims to make imports of hybrid and electric vehicles exempt from sales, selective consumption and customs duties taxes.
Among the incentives proposed in the bill under discussion in the Assembly, is a 100% exemption from sales tax and 100% from the selective consumption tax on imports of motor vehicles, public transport vehicles, cargo transport vehicles and rechargeable hybrid and electric motorcycles imported into the country.
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