Seven strategies that, applying Darwinian maxims, Guatemalan businesses are implementing in order to overcome these times of crisis.
An article by Louisa Reynolds in Elperiodico.com.gt details different strategies that Guatemalan entrepreneurs are carrying out in trying to be more creative in order to take advantage of any new opportunities that may arise.
The objective is to reduce costs wherever possible, while avoiding giving customers reduced service or product quality.
Cuts in spending affect products or services in different ways. Cuts in administration, for example, are not normally noticed by buyers, but staff cuts in areas that are visible such as customer service or the quality of the packaging may adversely affect the customers’ experience.
When times are tough, surviving in one piece should be the immediate target.
The director of the Center for Entrepreneurship at INCAE (Central American Business Administration Institute), Luis Javier Sanz, spoke with El Periódico of Guatemala on key points to address the key economic crisis.
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