How to Win During the Crisis

Even during a recession, there are many intelligent management strategies that are applicable to improve business competitiveness.

Wednesday, June 10, 2009

Times of crisis represent an excellent period in which to refocus on what our businesses do best, attract new clients, and build for the future.

Melanie Warner analyzes this theme in an article in Bnet, detailing four fundamental steps to carry out intelligent business moves, overcoming bad times and, even, growing.

1 - Consider the crisis as an opportunity. Objective: Don’t be passive. Maintain an active focus to improve competitiveness.

2 – Stay on the offense. Objective: Analyze your competition in detail to see where you can obtain any advantages.

3 – Intelligent defense. Objective: Choose carefully where to reduce costs and cut expenses with prudence.

4 - Create loyalty among employees. Objective: Maintain morale and make people feel part of the solution.

More on this topic

Cutting Costs Without Affecting Customers

June 2009

The objective is to reduce costs wherever possible, while avoiding giving customers reduced service or product quality.

Cuts in spending affect products or services in different ways. Cuts in administration, for example, are not normally noticed by buyers, but staff cuts in areas that are visible such as customer service or the quality of the packaging may adversely affect the customers’ experience.

Don't look for high profits this year...

March 2009

When times are tough, surviving in one piece should be the immediate target.

The director of the Center for Entrepreneurship at INCAE (Central American Business Administration Institute), Luis Javier Sanz, spoke with El Periódico of Guatemala on key points to address the key economic crisis.

"It’s not the Strong but Those Who Adapt to Change Who Survive"

March 2009

Seven strategies that, applying Darwinian maxims, Guatemalan businesses are implementing in order to overcome these times of crisis.

An article by Louisa Reynolds in details different strategies that Guatemalan entrepreneurs are carrying out in trying to be more creative in order to take advantage of any new opportunities that may arise.

Opportunities arise from the crisis

August 2008

Will the economy die? Not necessarily. This is a moment of change, and with change comes new opportunities.

It should be recalled that this is a cycle, the economy will improve in the future, and then fall again.
This is why we have made 10 observations to maintain a realistic, calm and positive outlook:

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