The Martes Financiero weekly reported the most interesting results of the study, which was carried out based on a national survey of more than 1,800 consumers.
The article says that: "The data, according to Christine Urban, are interesting, because in addition to mentioning brands and specific products, it reveals the structure of the entire market. Evidently, this is useful to business owners so that they can put new strategies into practice, they can launch new promotions, open new points of sale or attend to markets which up to now have been ignored."
Other interesting data: it was indicated that 43% of adults report that they have at least one personal computer.
The crisis in industrialized economies is leading large international brands to look towards countries like Costa Rica, where consumption is growing and becoming sophisticated.
The developed world's economic crisis has forced multinational companies to set their sights on new markets which are emerging and dynamic, and have a sufficient number of consumers with high purchasing power to do business with their brands.
A recently released study offers a detail on the characteristics and disposition of people when making purchases in the various sectors of the Guatemalan population.
The research, conducted in the first half of the year by the Technical Committee of the Association (in formation) at Market Research Agencies, reveals interesting results for the marketing departments, which can now focus on promoting their products and services with better accuracy in the socioeconomic level they are interested in.
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