Honduras Wants "National Brand"

Through the convening of an international competition, the government will select a Country Brand which it will use to improve promotion of the country as a destination for tourists and investments.

Wednesday, March 4, 2015

From a statement issued by the Government of Honduras:

The President Juan Orlando Hernandez stressed that the country brand image contest will be the first step of many efforts to be made by the Government to position Honduras worldwide in the areas of trade, investment, human talent and tourism.

The competition for a Brand Identity for the Country of Honduras was inaugurated by the Presidency, with support from the National Investment Council and the coordination of the Ministry of Strategy and Communications.

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International Conference on Country Brand

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On October 26th and 27th, Panama City will be hosting an international forum on international promotion strategies and best practices in brand management.

From a statement issued by the Tourism Authority of Panama:

Panama will be hosting the 5th International Forum on the Country Brand on October 26 and 27, with the participation of 10 Latin American countries who will come together to exchange experiences and learn from best practices in brand management.

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Country Brand of Honduras: "We Are For You"

May 2015

With the selection of the new logo and the slogan "Honduras: We are for you," the government is relaunching its international tourism promotion strategy.

From a statement issued by the Presidency of Honduras:

Artwork that symbolizes the Honduran map and also a cornucopia, has won the contest for Graphic Image for Honduras's Country Brand Image, promoted by the Government of the Republic whose award was celebrated in the Presidential Palace.

"esencial COSTA RICA" New Country Image

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The new brand image for the country will promote tourism, boost exports and attract investment.

From a press release by the Ministry of Foreign Trade (Comex):

esencial COSTA RICA henceforth will be a national brand that Costa Rica will use officially to present its international image to the world.

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