Central American tourism ministers are meeting today and tomorrow in Honduras as they seek ways to promote the region as a destination.
The meeting will study approaches to cruise-ship lines, charter airlines and travel wholesalers to promote Central America as a single destination. The ministers also aim to seek technical assistance from Europe with a view to improving the industry's management.
With an investment of one million dollars the authorities have set a goal of attracting 72,000 foreign tourists during Easter week.
The Ministry of Tourism (MITUR) and the Salvadoran Tourism Corporation (CORSATUR) have joined forces to launch advertising campaigns, both inside and outside of El Salvador, to encourage foreign tourists to come and stay in the country during Easter week.
Of the nearly $ 40 million budgeted by the Tourism Authority of Panama for advertising for the period 2008-2011 just $ 5.5 million remain in the coffers.
Prensa.com reports: "In late 2009, the ATP took away the campaign from Publi4, which had already spent $ 26 million of the $ 39.5 million, blamed it with inflating production costs of the campaign 'Panama stays in you' but the company defended itself stating it had worked transparently and under the quality levels requested." Consequently, ATP management awarded the campaign to advertising firm BB & M.
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