Honduras Promoted in London

Major Honduran destinations are promoted in taxis circulating in the city of London.

Tuesday, December 14, 2010

Advertising is part of a tourism promotion campaign launched on a recent trip by the Honduran Minister of Tourism, Nelly Jerez.

"The London campaign also includes information about websites which facilitate travel to Honduras," reports Proceso Digital.

More on this topic

Ministers meet in bid to project Central America as a single tourist destination

July 2008

Central American tourism ministers are meeting today and tomorrow in Honduras as they seek ways to promote the region as a destination.

The meeting will study approaches to cruise-ship lines, charter airlines and travel wholesalers to promote Central America as a single destination. The ministers also aim to seek technical assistance from Europe with a view to improving the industry's management.

Tourism Promoted in El Salvador

March 2012

With an investment of one million dollars the authorities have set a goal of attracting 72,000 foreign tourists during Easter week.

The Ministry of Tourism (MITUR) and the Salvadoran Tourism Corporation (CORSATUR) have joined forces to launch advertising campaigns, both inside and outside of El Salvador, to encourage foreign tourists to come and stay in the country during Easter week.

Panama Wants to Attract Brazilian Tourists

August 2011

The country will be promoted as a shopping destination to foster the entry of tourists from Brazil.

Strong economic growth in Brazil and appreciation of its currency against the U.S. dollar has made Brazilians the most attractive tourists in Latin America.

Panama has benefited from this, and in recent months the number of tourists from Brazil entering the country has increased significantly.

Advertising Expenses for Tourism in Panama

February 2011

Of the nearly $ 40 million budgeted by the Tourism Authority of Panama for advertising for the period 2008-2011 just $ 5.5 million remain in the coffers.

Prensa.com reports: "In late 2009, the ATP took away the campaign from Publi4, which had already spent $ 26 million of the $ 39.5 million, blamed it with inflating production costs of the campaign 'Panama stays in you' but the company defended itself stating it had worked transparently and under the quality levels requested." Consequently, ATP management awarded the campaign to advertising firm BB & M.

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FEDECATUR

Promote the sustainable development of the tourism sector in Central America and the strengthening of the touristic business businesses in Central America.
Operates in Costa Rica, Guatemala, Honduras, Nicaragua and Panama
Phone: (504) 2232 6425

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