Honduran Brewery Invests $ 2.65 Million

The company invested in a juice production line for the new Del Valle product Fresh.

Thursday, October 7, 2010

In a 500 ml presentation, orange juice is already being marketed throughout the country.

Karla Avila, Honduran brewery spokesman, told Latribuna.hn, "We just made a company breakthrough, we invested in the juice business, we made an investment of 50 million Lempiras ($ 2.65 million) in a new production line.”

The company currently generates 3,000 direct jobs and 15,000 indirect jobs.

More on this topic

The Alcoholic Beverages Market in Guatemala  

June 2013

A price war and the entry of new brands, especially beer, have added dynamism to the sector.

"During the period 2011-12 companies launched onto the market products such as Budweiser presented by the company AmBev CentroAmerica, as well as other mixtures made by Cervecería Centro Americana", reported Prensalibre.com.

Drinks Market in Costa Rica

October 2012

With an investment of $5 million in a new plant, the manufacturer and bottler of Big Cola soft drinks, plans to increase its market share.

Ajecen del Sur, founded on Peruvian capital, has managed to get its main brand Big Cola, third in the ranks of sales of soft drinks in the Costa Rican market, behind the traditional Coca-Cola and Pepsi.

Soft Drinks Company to Spend $25 million in Nicaragua

August 2011

The multinational Ajegroup, manufacturer and marketer of the brand Big Cola, will invest in expanding its distribution channels and marketing in the country.

The announcement was made by the marketing director of Ajegroup, Wenceslao Montoya Alemán, during the Investment Forum held recently in Managua, Nicaragua.

Honduran Brewery Invests $15 Million

March 2010

Company “Cervecería Hondureña” will inaugurate its sixth soft drink production line.

The inauguration of this new line will be attended by the president of SABMiller, parent company, in his first visit to the country.

Mauricio Leyva, president of Cervecería Hondureña, told Latribuna.hn, “…Cervecería Hondureña employs over 12.000 people, and indirectly impacts 600.000 Hondurans.

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