Guatemalans Switch from Cars to Motorcycles

Automotive dealership Cofiño Stahl ventured into the motorcycle market after the collapse in car sales.

Wednesday, April 29, 2009

Car sales have decreased by more than 60% in the last year, forcing the sector to react and adapt. In the face of this situation, Cofiño Stahl, Chevrolet dealer, decided to enter the growing motorcycle market by importing and distributing the Chinese brand Genesis.

According to an article in elperiodico.com.ht, the company will seek to promote the product as an alternative to public transport since, according to their studies, "the average cost of a person who uses public transportation to travel to and from work is 12 Quetzals per day ($1.49,) a figure equivalent to the payment for financing a motorcycle."

According to Javier Casas, general manager of Cofiño Stahl, the motorcycle market is growing, with 85 thousand units sold in 2008.



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Costa Rica: Motorcycle Sales Slow Down

February 2017

The union of importers of motorcycles has reported that in 2016 sales grew by 19%, lower than the 23% increase achieved in the previous year.

Figures from the Association of Motorcycle Importers (Aima) indicate that last year 67,736 units were sold, 19% more than what was sold in 2015, but lower than the 75,000 units that the union planned for this year.

Motorbike Boom Continues in Guatemala

October 2012

There are now 730,000 bikes in Guatemala, where sales of powered two-wheelers have increased 20% compared to last year.

Elperiodico.com.gt reports that "According to statistics from the Superintendency of Tax Administration (SAT), dealers imported 59,449 motorcycles during the first half of this year.

Regional Motorcycles Market Grows

May 2012

Unicomer group recorded an increase in sales of 160%, with 310.000 motorcycles sold throughout the region each year.

Sales in Central America and the Dominican Republic have experienced remarkable growth, judging by the results from various distribution houses due to a combination of favorable prices and credit facilities.

Guatemala: Motorcycle Market Growing

October 2011

At the end of 2011, 84,000 bikes will have been sold, 33% more than in 2010, when 62,900 were sold.

In September alone motorcycle sales rose by 30% compared to the same period in 2010.

Antonio de Leon, marketing manager of Grupo Sikamotor noted that despite the increase, the market has not recovered to 2008 levels when a total of 88,300 units were sold.

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