Guatemala to invest $1.3 million to promote tourism

the Guatemala Tourism Institute will spend 1.3 million dollars more this year on marketing and publicity.

Wednesday, June 25, 2008

The new spending comes in the face of an institute projection that tourism will remain below the level reached in 2006.
Institute Director Julio Orozco said he expects about 1.7 million tourists to visit the country this year. That's an increase of five percent over 2007 but 8.3 percent below the number of visitors registered in 2006.

More on this topic

Guatemala: Tourism Quality Seal

February 2013

The Guatemalan Tourism Institute has launched the quality label "Q" with which companies will be certified on factors such as business management and customer service.

The tourism quality label will be implemented within three to six months, and seeks to help tourists differentiate quality among its competitors, improve product image and the level of customer satisfaction by continued compliance with quality standards.

Guatemala Hires Manager for Country's Image

January 2013

The Guatemalan Tourism Institute intends to award a concession to a public relations firm to improve the international perception of it as a tourist destination.

The Guatemalan Tourism Institute (Inguat) is planning to hire a company which will focuses on the promotion of positive news in the country through the internet, in order to attract visitors to the country.

Nicaragua: $ 3 Million for Tourism Promotion

January 2011

More than $ 3 million will be allocated this year to promote the country as a tourist destination.

The resources will be allocated in 2011 to strengthen the country's presence in international fairs, bringing foreign media and advertising guidelines abroad, according to the director of Promotion and Marketing of the Nicaraguan Institute of Tourism (Intur), Julio Videa.

What Can "Survivor" TV Do for Nicaraguan Tourism?

September 2010

Approximately 13 million US television viewers are expected to watch the reality show "Survivor Nicaragua", raising the country's profile like never before.

Javier Chamorro, executive director of the institution in charge of promoting investment in Nicaragua (ProNicaragua), played a crucial part in bringing "Survivor" to the country.

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