Guatemala to invest $1.3 million to promote tourism
the Guatemala Tourism Institute will spend 1.3 million dollars more this year on marketing and publicity.
Wednesday, June 25, 2008
The new spending comes in the face of an institute projection that tourism will remain below the level reached in 2006.
The Guatemalan Tourism Institute has launched the quality label "Q" with which companies will be certified on factors such as business management and customer service.
The Guatemalan Tourism Institute intends to award a concession to a public relations firm to improve the international perception of it as a tourist destination.
More than $ 3 million will be allocated this year to promote the country as a tourist destination.
Approximately 13 million US television viewers are expected to watch the reality show "Survivor Nicaragua", raising the country's profile like never before.
- Daily Update
- Government Purchases
- Classified Ads
- Indexes & Statistics
- Press Releases
- Events Calendar