Guatemala: Fast food chains drop prices

Wendy's, Taco Bell and McDonald's have launched new advertisement campaigns to attract consumers.

Wednesday, January 21, 2009

Elperiodico.com.gt reports: "Taco Bell launched its publicity campaign called 'Who said Crisis?' and is offering its tacos and burritos at prices between 6 and 12 quetzales, while McDonald's launched its new hamburger, McChicken Guacamol Jr, at 10 quetzales and will reduce the price of its hamburgers, for example, a Big Mac will go from Q19.25 to Q12 and a McMuffin from Q12.75 to Q9, at its 68 restaurants."

More on this topic

McDonald´s Opens New Restaurant in Guatemala

December 2009

The fast food chain opened its 74th restaurant in the country.

It can sit 168 people, and is located in Condado Naranjo, Mixco.

Prensalibre.com reports: "McDonald's is the world leader in fast-food restaurants, with over 31.000 locations and serving over 50 million daily consumers in 118 countries".

McDonald's Opens Restaurant in El Salvador

September 2009

The fast food chain inaugurated its eleventh restaurant in the country, located in Antiguo Cuscatlán.

Since September 9th, McDonald's franchise in El Salvador is operated by Guatemalan group McDonald's Mesoamérica.

"This will be McDonald's 11th restaurant in the country, and will increase its workforce to 500 employees. 4 additional restaurants will be opened next year", reports newspaper La Prensa Gráfica.

Costa Rica: McDonald's opens first "ecological" restaurant

August 2009

The $2 million restaurant maximizes usage of natural light and does not need air conditioning.

Located in Lindora, Santa Ana, western San José, it has 400 square meters of construction. It employs 50 people, and is the chain's 34th store in the country.

According to Arcos Dorados, McDonald's operator in Costa Rica and Latin America, this is the first "ecological" restaurant in Central America.

McDonald's to Open Three More Stores in Panama

March 2009

Each of these new restaurants will involve an investment of between $800 thousand and $1 million.

Two of the stores are located in the Albrook Mall and one on the road to the National Stadium.

Loney Armijo, regional director for McDonald's told La Estrella de Panama that "the restaurant chain continues to innovate with stores working 24 hours a day and the opening ice cream kiosks in different parts of the country."

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