Guatemala: Fast food chains drop prices
Wendy's, Taco Bell and McDonald's have launched new advertisement campaigns to attract consumers.
Wednesday, January 21, 2009
Elperiodico.com.gt reports: "Taco Bell launched its publicity campaign called 'Who said Crisis?' and is offering its tacos and burritos at prices between 6 and 12 quetzales, while McDonald's launched its new hamburger, McChicken Guacamol Jr, at 10 quetzales and will reduce the price of its hamburgers, for example, a Big Mac will go from Q19.25 to Q12 and a McMuffin from Q12.75 to Q9, at its 68 restaurants."
The fast food chain opened its 74th restaurant in the country.
The fast food chain inaugurated its eleventh restaurant in the country, located in Antiguo Cuscatlán.
The $2 million restaurant maximizes usage of natural light and does not need air conditioning.
Each of these new restaurants will involve an investment of between $800 thousand and $1 million.
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